Shameless self-promotion isn't necessarily a bad thing for entrepreneurs

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Not being afraid of blowing your own trumpet can be the key to your success.

2 min read

We are all taught to be modest about ourselves and what we do, at least the most of us. And while modesty and humility are the best social policies, these can actually get in the way of the success of your enterprise. Entrepreneurs should mean business in everything they do and should be upfront promoters of their venture if they wish to reach out to the right customers.

Learning from the styles of some of the successful entrepreneurs, here are some suggestions on how you can go about promoting yourself without compromising your ethics or putting people off.

Keep it simple

Skip the formal and traditional. Be confident about yourself and your product. That is all you really need to put yourself in front of potential clients. Having a clear knowledge of your potential is the best message you can get across to the clients. This way the clients can be confident of the fact that they are sourcing quality products from a reliable company. Don’t think of it as self-promotion, it’s more about showing your passion for solving problems for people with your product.

Take the plunge

If you are still hesitant, ask yourself this - do you want to be successful or not?

Treat self-promotion as a tool for marketing, and creating brand awareness. Be present and be vocal about your brand wherever you see your market and opportunity.

And remember, you have nothing to lose but a lot to gain. So, stop hiding behind the curtain of unnecessary social protocols and go all out to beat your drums.

Don’t think it’s about you

Talking yourself might still have an ick factor, but when you move your focus beyond your achievements and put the word out in favor of the people who work with you. Your team deserves to be recognized and become a part of the success chronicle. Empower your team in your narration when you promote your brand and your business journey.

When you start out, you may not have a giant marketing budget, and one of the key resources you have is U. Hence, put yourself out there and let nothing hold you back from advertising your brand. You owe it to yourself and your team.

Go any advice related to self-promotion for your peers? Share it with us here!

Nayan Khemani