Make cold-emailing a hot choice, entrepreneurs!


Want to know how to make cold emailing work in your favor? Read on for some useful tips!

2 min read

We know, we know cold emailing can be quite disappointing and hard. You don’t know the person you are writing to, telling them the complete story can be tough, on top of it, you don’t know whether or not the concerned person will ever acknowledge the mail, you painstakingly wrote.

But here’s good news you’ve been waiting for - cold emailing can actually work very well. It has worked fantastically for many entrepreneurs, who have reaped extensive benefits from cold-emailing, expanded their customer base. The key is to know how to approach it.

Here are some tips to help ace the art of cold-emailing. Just a note, before we begin, here we are not talking about bulk sales emails. These tips are for when you are sending a cold-email to a specific person.

Send a tailor-made message to the recipient

Research about the person you are emailing, and make sure to dig a little deeper.

Personalization doesn’t only mean that you address them by their name, say one generic line about their work and then continue with your monologue. Your email should convey that you’ve thought about who this person is, you care about what interests them. This will show them that you’ve made effort in getting to know them, and will up your chances of a response.

Validate yourself

Now that you have made it clear that you know the person enough, it’s also important to let them know who you are and why you matter. The recipient needs assurance that you are credible and that they can trust you. If you have some friend or relation in common with them, mention them. If that isn’t the case, mention your authority or social status to let that person know that you are an important person. And if even that isn’t the case, find a commonality, hometown, hobbies, so that they can relate to you in some way. People bond easily over commonalities.

Give them a solution to one of the problems they might be potentially facing

The recipient will need a reason to care about your mail to take out time from their busy schedule to act on what you have to say.

Your research will help you understand the pain points too of the recipient. Start the conversation by helping them alleviate one of those and you’ll get started off on the right note. If you can’t solve a problem, give something they might want. Or introduce them to someone they’d like to meet. This will help you stand out as hardly anyone gives anything before they ask.

Keep your point short, simple and actionable

You are more likely to get a response on a short and crisp mail with a specific action request, rather than a never-ending rambling. One of the best ways to keep things short and direct is to write the way you’d talk. Also, don’t make the request open-ended. Say exactly what you want and tie it up with a timeline.

“I can meet on Monday or Tuesday between 11am and 2pm,” will meet with a better response rate than “Let me know if you can meet up.”

Drop the template

Remember to follow only email hygiene, apart from that you don’t really need to templatize your mail, especially since it’s a personalized mail. Templates are fine for your bulk emails, but here, just write as naturally as possible and follow the points shared above, and you should be good to go!

Also, if you would like to get better at professional mail writing, you can also refer to this article: Have you been writing effective email?

What are the common practices you follow when writing a mail? Share with us.

Himanshu Bhalla