10 Steve Jobs Mantras that Entrepreneurs Should Live By

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"We started out to get a computer in the hands of everyday people, and we succeeded beyond our wildest dreams." - Steve Jobs

3 min read

Steve Jobs is one name that doesn’t need any introduction unless you’ve been living under a rock. Notorious for bending all the business rules, this man gave the world one of the most iconic brands, which today stands for quality, elegance, and cutting -edge design - Apple.

Today, we highlight some of the most moving words of the former Apple CEO that have influenced innovators across the world, the words that all entrepreneurs should live by

“I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

Perseverance to break the monotony, perseverance to traverse into the uncharted territory, perseverance to keep moving forward in the face of adversity - it’s what it takes to conquer greater feats.

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations”

Don’t marry your idea, instead focus on how you can improve your ideas to give better solutions to your customers.

“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.”

Values have a trickle-down effect, it always starts from the top. If you expect your team to bear in mind qualitative process for each endeavor, then you have to stand as the yardstick of quality yourself for others to follow.

"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me."

As an entrepreneur, first focus on what you are creating, what issues you are resolving, what impact are you making on the society. Money is secondary, which will eventually follow if you get the first step right.

"I want to put a ding in the universe."

Say this to yourself the moment you get up in the morning. Make this your purpose. And how do you achieve this? - by being different, creating something completely out of the box and making a difference. You can’t make a dent in the universe if you keep flowing with the river.

"My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."

Time is money, also it’s the biggest resource that you have, which is also limited. Utilize your every moment, spend your time prudently and above all - make your time worth it.

“Quality is much better than quantity. One home run is much better than two doubles.”

Quality should be your way of life. Aim for quality in everything that you do - whether it’s about building your team, your culture, or extending your services to your customers. Quality is what matters at the end, it is the result of intentions and efforts combined.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

Creativity is more about presence of mind and connecting the dots. There’s nothing new under the Sun, but there are trillions of permutation-combinations that are yet to be explored. TL;DR - Creativity is nothing but a series of Eureka moments!

“Design is not just what it looks like and feels like. Design is how it works.”

Every design should speak for itself and should have a story that justifies its purpose. Some examples being A - Z of Amazon’s logo design or Apple’s half eaten apple!

"Stay hungry. Stay foolish.”

Saving the best for the last - "Stay hungry. Stay foolish.” is Steve Job’s utmost message to entrepreneurs. Never be contented with your feats, always strive to make the next big thing, and don’t even stop there. The reason it’s called the “next” big thing is there’s something always waiting to trump it. So you need to keep hustling, particularly more if you like the view from the top.

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Nayan Khemani