What's He Reading?!: Ankur Warikoo, Nearbuy.com


What’s He Reading?! is an entrepreneur book recommendation series brought to you by UIncept.


On 5th of July, we hosted Ankur Warikoo of Nearbuy to talk about Leadership in Millennial Workplaces. In this edition of “What’s he reading?!”, he mentions two books he believes have helped him through his journey; he recommends every aspiring entrepreneur to read these books at least once in their life. 


The first book he talked about was Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland. An impactful and hilarious read, Alchemy talks about how the entire dynamics of business and economics rely on the fact that we are rational creatures when we, indeed, are far from rational. 

Rory Sutherland, vice-chairman of Ogilvy UK, in this witty book aptly describes how reason only forms a fraction of our decision making- which is mostly led by subconscious desires and a lot more by emotions. This book discovers behavioural science, how people are driven as consumers, and how sometimes, the wildest ideas may stick.

A very smart example given in the book proves how the way a question is phrased can influence decisions- if someone asks you if you would like bottled water or sparkling water, you’re unlikely to say tap. He talks about how sometimes all you need is a twist of crazy, letting go of logic, and embracing entropy and irrationality to bring out the best.


Another book Ankur mentions is The Hard Thing About Hard Things by Ben Horowitz. This brutally honest read takes us through how glorified starting a business is and how tough it can get in the real world.

Ben draws from his own experiences from when he built one of the most respected venture capital firms in Silicon Valley. He iterates his learnings as a founder and CEO about different aspects of entrepreneurship. He talks about navigating through hurdles, buying, selling, and managing companies. This book is highly recommended for CEOs, aspiring CEOs, and managers. It helps gain insight into how businesses are run behind the scenes and how CEOs can leverage their strengths to maximise their potential. 

He talks about how "Some employees make products, some make sales; the CEO makes decisions."  clearly defining how everything everyone else does is based on the decisions made by the CEO. It shows how effective decision making is difficult and all decisions might sometimes have collateral damage.

This effortless read is great for people who want to understand the fabric of entrepreneurship and what it has come to be in the modern-day. If you’re an entrepreneur or aspire to be one, these two should have already made it to your reading list.

So are you ordering a copy?

Himanshu Bhalla